Listening tips for thought leaders

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Social listening is vital for thought leaders to stay up to date with what is going on in their field. Good social listening means that you understand the concerns of your customers and competitors. Here are a few suggestions to improve your social listening skills. It is important to be able to monitor and react […]

So you plan to live-tweet an event

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Live tweeting is a key part of generating a buzz about an event, and crucial for interacting with other participants. Here are a few considerations to help you get the most out of the experience Approach with fun in mind – events often carry the priority of sharing knowledge. But meeting peers and changing views […]

Measuring impact

measuring impact

Are my thought leadership and social efforts having an impact? This is one of the most frequent questions we get from participants; it’s all about  assessing impact. In one way, it’s simple. If your ideas and content are being used in marketing or communications campaigns, then you will no doubt be seeing results from campaign […]