The social marketing qualification level aims to test marketers awareness of benefits of social engagement and the concept of earned media.
Digital marketers understand the increasing importance of social channels to prospect acquisition and conversion. This social marketing course is a summary of the coaching programme, and is designed to help candidates assess their own progress.
The social marketing yellow belt module builds your comfort and proficiency around defining your topic focus, sharing what you learn, and tracking latest thinking on your topic.
The social marketing green belt module extends your proficiency around driving your topic focus, involving your thought leaders and demonstrating a life-cycle approach to your prospecting initiatives.