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Archive | Listening

Listening tips for thought leaders

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Social listening is vital for thought leaders to stay up to date with what is going on in their field. Good social listening means that you understand the concerns of your customers and competitors. Here are a few suggestions to improve your social listening skills. It is important to be able to monitor and react […]

Using Twitter for competitive intelligence

Twitter by Jurgen Appelo

We’ve discussed using social media to engage with your customers, for example through Tweetchats. But have you thought about using it to gather information as well? After all, with so many companies on Twitter nowadays, there’s much you can find out about your competition by simply sitting back and listening to other people’s tweets. Following […]