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Archive | Social marketing

The social media skills gap


In October, Hootsuite announced the launch of its social media skills academy. This will provide online training programmes and formal qualifications, recognised and supported by academic institutions. This builds on research last year that suggested that 20% of marketers in the Asia-Pacific region, and 15% worldwide, were “not very confident” in their digital skills. The […]

What flight safety demonstrations can teach us about digital engagement leadership


Customers’ preference to research before contacting prospective suppliers means it is helpful to have subject matter experts publish their views and be discoverable. Most subject matter experts are part of R&D, strategy, pre-sales or implementation consulting. Their often demanding primary roles means sharing views is an extra task. Energy and momentum from their supporting teams […]

Measuring impact

measuring impact

Are my thought leadership and social efforts having an impact? This is one of the most frequent questions we get from participants; it’s all about  assessing impact. In one way, it’s simple. If your ideas and content are being used in marketing or communications campaigns, then you will no doubt be seeing results from campaign […]