RSS feed for this section

Archive | Research

What do marketing analysts do?


With the steady march of digital marketing, a number of new marketing roles have emerged. For the uninitiated, this can cause some confusion, so here is our rundown on the main functions of a marketing analyst. Monitoring and evaluating customer acquisition initiatives – The first area for marketing analysts, as you might expect, is to keep […]

How Twitter users generate better ideas

Social media is sometimes accused of blinding us to new ideas. But a recent article in the MIT Sloan Management Review suggested quite the opposite: that Twitter users generated better ideas. But how? Here are key takeaways from the piece. A diverse social network improves innovation – Steve Jobs knew this intuitively, but empirical studies have […]

How fit is your social media policy?

scary social media policies

Are you struggling to develop or update your social media policy? Take a look at our quick guide to ten things about a good social media policy, and get yours spruced up. Better still, assess your current practices with our handy 10-minute self-evaluation KISS or Keep It Simple, Stupid!-  Yes, you do need detail for backup, […]

Rainmaker Spotlight: Egenera’s John Humphreys on creating communities to generate value

Egenera John Humphreys

Egenera, provider of management solutions that bring together applications and workloads across platforms, has just announced that it’s received a $16m investment from Comvest Partners. We caught up with John Humphreys, VP Marketing, to discuss how this would affect its sales and marketing activities around cloud, communities and partnerships. What do you see as the […]

Rainmaker Spotlight: Box’s Robin Daniels on amplifying thought leadership through customer and developer voices


Last week Box announced that GE’s 300,000 employees across 170 countries will be coming onboard its collaboration platform. This award is the most recent example of how Box has earned the trust of enterprise IT and is arguably the envy of many aspiring cloud providers. We ask Robin Daniels, Head of Enterprise Product and Industry […]

Rainmaker Spotlight: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences

Anna Bager

The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we see this manifest in many channels, and arguably, the most misunderstood remains mobile advertising and the role of interaction. At the CFIR conference last year we had the pleasure of listening to Anna Bager from the Interactive Advertising Bureau (IAB) […]

Rainmaker Spotlight: Tech Trailblazers’ Rose Ross on helping startups amplify thought leadership

Rose Ross

Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups that are five years old or less and at C-series funding or below. The awards recognize startup innovation and proactively help startups grow their businesses with access to exclusive coaching, mentoring and development and prizes. We caught up with Rose Ross, the […]

Rainmaker Spotlight: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus

Paul Bevan

SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales and marketing focus. Its co-founder Paul Bevan has considerable experience of converting strategic marketing thinking into targeted sales success. We explore the changing nature of consultative selling and what this means for the widening scope of “enterprise technology” engagements. Enterprise technology […]