RSS feed for this section

Archive | Platforms and tools

B2B social platforms that work

B2B social platforms

We’ve written before about choosing your platform for communication, whether it’s social media, your website, or other channels, and also about some particular channels. It’s never easy to know what platform to choose, so we thought it might be helpful to put together some facts about social media use in B2B, and what content works best on […]

Rethinking the sales process

rethinking the sales process

The sales ‘machine’ has long seemed to have a very clear shape and role. But we have commented before that the role of sales teams is changing. So what effect does this have on the sales ‘machine’? The machine is stalling A well-performing sales ‘machine’ used to be key to sales. Companies used defined processes […]