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Archive | Interviews

Rainmaker Spotlight: Egenera’s John Humphreys on creating communities to generate value

Egenera John Humphreys

Egenera, provider of management solutions that bring together applications and workloads across platforms, has just announced that it’s received a $16m investment from Comvest Partners. We caught up with John Humphreys, VP Marketing, to discuss how this would affect its sales and marketing activities around cloud, communities and partnerships. What do you see as the […]

Rainmaker Spotlight: Box’s Robin Daniels on amplifying thought leadership through customer and developer voices

RobinDaniels

Last week Box announced that GE’s 300,000 employees across 170 countries will be coming onboard its collaboration platform. This award is the most recent example of how Box has earned the trust of enterprise IT and is arguably the envy of many aspiring cloud providers. We ask Robin Daniels, Head of Enterprise Product and Industry […]

Rainmaker Spotlight: IAB’s Anna Bager on how interactive advertising is shaping buyer preferences

Anna Bager

The Cluetrain Manifesto helped us understand the increasing importance of connections between people. Today we see this manifest in many channels, and arguably, the most misunderstood remains mobile advertising and the role of interaction. At the CFIR conference last year we had the pleasure of listening to Anna Bager from the Interactive Advertising Bureau (IAB) […]

Rainmaker Spotlight: Tech Trailblazers’ Rose Ross on helping startups amplify thought leadership

Rose Ross

Tech Trailblazers is a disruptive concept in awards. It is designed explicitly for enterprise technology startups that are five years old or less and at C-series funding or below. The awards recognize startup innovation and proactively help startups grow their businesses with access to exclusive coaching, mentoring and development and prizes. We caught up with Rose Ross, the […]

Rainmaker Spotlight: SureFire Excellence’s Paul Bevan on why enterprise technology needs courage and focus

Paul Bevan

SureFire Excellence works with organisations across the globe to provide rapid, robust and consistent sales and marketing focus. Its co-founder Paul Bevan has considerable experience of converting strategic marketing thinking into targeted sales success. We explore the changing nature of consultative selling and what this means for the widening scope of “enterprise technology” engagements. Enterprise technology […]

Rainmaker Spotlight: NNIT’s Karsten Fogh Ho-Lanng on digital disruption

Karsten-Fogh-Ho-Lanng

NNIT is an international IT service provider offering IT consulting and the development, implementation and outsourcing of IT services for regulated industries with annual revenue run-rate of US$300 million . NNIT employs about 2,000 employees primarily in Denmark, but also in China, Philippines, Switzerland, Czech Republic and USA. Against the background of changing enterprise IT […]

Rainmaker Spotlight: Marketing Cloud’s Jane Waight on thought leadership in branded eco-systems

Jane Waight

Technology companies continue to explore new go-to-market routes to keep pace with buyer communities that expand as fast as pressure on prices increase. Channel partners have been an important component in B2B technology sales, and we now see the emergence of channel eco-systems. To find out more about emerging dynamics, we caught up with Jane […]

Rainmaker Spotlight: DANSK IT’s Per Andersen on the profession’s accelerating evolution

Per-Andersen

DANSK IT is a professional association that offers its members a discipline-specific network for members to create personal relationships, professional coaching and personal development. This is facilitated in a confidential forum with like-minded IT professionals. We caught up with Per Andersen(PA), Managing Director, to understand how its members are dealing with changing IT consumption models. […]

Rainmaker spotlight: DataSift’s Tim Barker on helping enterprises to grow big ears on social networks

tim-barker

As social platforms proliferate and influence buyers from all walks of life, the need to capture, track, monitor and understand customer feedback, opinion and intent from data within social networks continues to rise. DataSift positions itself as a platform to help brands harness the power of social data. We caught up with Tim Barker, Chief […]

Rainmaker spotlight: SAS Institute’s Flemming Bagger on good governance for enterprise analytics

Flemming Bagger

As more businesses embrace big data and the promise of analytics-driven decisions, many practitioners are beginning to consider better data governance practices. We (RF) caught up with Flemming Bagger (FB) Head of Data Management at SAS Institute’s Nordic Information Management Centre of Excellence, to understand what better practices are emerging. RF: So much of the […]

Rainmaker spotlight: Becoming customer-led

Darren Thomson Symantec

Faced with dramatic shifts in technologies, behaviours and expectations, Symantec has moved from an engineering-led company to one that is customer-led. We(RF) caught up with Darren Thomson(DT), CTO & Head of Enterprise Strategy for the company in EMEA to assess the thought leadership required to execute such a transition. RF: CTOs come in many shapes. How […]