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Archive | Events

So you plan to live-tweet an event

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Live tweeting is a key part of generating a buzz about an event, and crucial for interacting with other participants. Here are a few considerations to help you get the most out of the experience Approach with fun in mind – events often carry the priority of sharing knowledge. But meeting peers and changing views […]

Make every meeting count

Storyhooks effective meetings

A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage and undermine organisations from within. What was surprising was how familiar many of the techniques seemed to anyone who regularly spends time in meetings. We have probably all seen, for example, someone bringing up irrelevant issues, returning to matters that […]

Experience is the new brand

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Mercedes-Benz has abandoned the idea of achieving customer satisfaction. That doesn’t mean that the company doesn’t think that customer experience is important, though. Far from it. Customer experience is so important that satisfaction is not enough. Instead, the company is looking to ensure that customers are delighted. Brands in the collaborative economy We already know […]