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Archive | Content marketing

Who owns thought leadership?


When we embarked on this journey of thought leadership coaching, it was to address the need for technical and business consultants to be more effective in attracting self qualified clients. Since then, through our spotlight interviews and prospective client discussions, we have seen a wider set of requirements emerge. The scope of marketing, sales and […]

In pursuit of alignment

Aligned by Antje Larsen

Strategic alignment sounds like a management ‘buzz-phrase’, but actually it’s a crucial part of making sure that you get where you want to be. It means that your day-to-day work, or ‘tactics’, is consistent with your long-term plans, or strategy, and what exactly you want to achieve, your goals. If you feel like you’re not […]