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Archive | Buyer personas

Making buyer personas work

Buyer Personas

We have discussed how to create buyer personas, and why you should do so. The benefits are so alluring that it sounds like a no-brainer. Who could argue with the idea of getting to know your customers better, and all the gains that implies? But a survey of 194 marketing and sales professionals last year […]

The art of creating buyer personas

Creating buyer personas

How well do you know your customer? Not the person who last bought your product, but your target customer. The current thinking is that you should know your target customer personally. How? By creating a persona for them, with a name, and full demographic details, together with their interests, and what they want from you. […]