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What do marketing analysts do?

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With the steady march of digital marketing, a number of new marketing roles have emerged. For the uninitiated, this can cause some confusion, so here is our rundown on the main functions of a marketing analyst. Monitoring and evaluating customer acquisition initiatives – The first area for marketing analysts, as you might expect, is to keep […]

The social media skills gap

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In October, Hootsuite announced the launch of its social media skills academy. This will provide online training programmes and formal qualifications, recognised and supported by academic institutions. This builds on research last year that suggested that 20% of marketers in the Asia-Pacific region, and 15% worldwide, were “not very confident” in their digital skills. The […]